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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan, Calvin Jones

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Damian Ryan, Calvin Jones ebook
Format: pdf
ISBN: 9780749464271
Publisher: Kogan Page, Ltd
Page: 297

Content marketing may be the new buzz word in digital media, but many businesses are wary of what it means for them. Digital "allows us to bring additional reach with a nice combination between traditional TV and digital," said Marc Menesguen, managing director-strategic marketing for L'Oréal. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. "For the same Therefore, we see TV and digital as complementary -- not necessarily in terms of reaching different audiences, but rather to engage with our consumers in different ways." P&G, for its "We need to understand what are these conversations and how can we be part of them.". Start posting » … Automotive Digital Marketing Professional Community . Others take it a step further to add a Social Media presence on Twitter and Facebook or even building brand awareness via banner ads and lead generation via Google AdWords. Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. The digital marketing One of the patterns we're currently seeing in new Digital markets is that at first there is plenty of tactical activity at the expense of an overall Digital Marketing Strategy ie a deeper and holistic understanding of the role of digital as part of the whole 360° marketing effort. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Ryan, Damian Jones, Calvin, Business & Economics Books - Blackwell Online Bookshop. Now that your Google+ Business Page is set up for your car dealership, use Google+ to engage with your targeted audience. I would really love some one to show me an example of a dealer generating real ROI as a result of Google +.